JA
Character artwork coming in
Jaxx
Best for restaurants, entrepreneurs, streetwear, launches.
Grind Babies® Character Casting
YOUR BUSINESS. OUR CHARACTERS. ONE PROMO THEY’LL REMEMBER.
Choose a Grind Baby. Send us your business details. We turn your brand into a character-led short-form commercial built for TikTok, Reels and Shorts.
- 10-15 Second Promos
- Custom Character Casting
- Vertical Social Ready
GB
Grind Babies® cast artwork
Meet the Promo Cast
Pick the personality that fits your business.
- The Leader
- The DancerLO
Character artwork coming in
Lolo
Best for beauty, boutiques, events, lifestyle brands.
- The GeniusMA
Character artwork coming in
Mason
Best for automotive, tech, professional and home services.
- The DJZE
Character artwork coming in
Zee
Best for events, venues, music, nightlife, food drops.
- The InventorAS
Character artwork coming in
Ashton
Best for products, e-commerce, gadgets, repair shops.
- The ExplorerMJ
Character artwork coming in
MJ
Best for travel, attractions, venues, discovery, tours.
- The ArtistKI
Character artwork coming in
Kingston
Best for creative studios, salons, murals, custom work.
- The AthleteCH
Character artwork coming in
Chuckie
Best for sports, gyms, active and youth brands.
- The GuardianNE
Character artwork coming in
Neeko
Best for pet brands, family businesses, trust-first services.
See the Idea
Promo formats we build.
- 15 SEC
YOUR RESTAURANT NEEDS JAXX.
Restaurant Promo - 15 SEC
ZEE JUST FOUND THE FLAVOR.
Product Reaction Promo - 15 SEC
LET MASON PUT YOUR BUSINESS ON.
Service Promo
One business can become multiple pieces of content: casting teaser + finished commercial + character reaction.
How It Works
Three steps to a character promo.
Step 01
SEND YOUR BRAND
Logo, flyer, product, photos, website or business details.
Step 02
PICK YOUR CHARACTER
Choose the Grind Baby whose personality fits the promotion.
Step 03
WE BRING IT TO LIFE
Receive a short character-led promotional video ready for social media.
We keep your business message clear while keeping the character entertaining.
Pricing
PICK A PACKAGE, CAST A CHARACTER
Standard promos are built in a tight, mobile-native 10–15 second format. Need more? Add an upsell or ask for a custom quote.
Starter Promo
$299
One quick hit
10–15 seconds
- 1 selected Grind Babies character
- 10–15 second vertical promo
- 1 scene / location
- Custom hook and CTA
- Social-ready 9:16 deliverable
- Brand logo integration
Most Popular
Growth Campaign
$749
Most popular
10–15 seconds each
- 3 character promos
- 1–2 characters across the set
- 10–15 seconds each
- 1 round of revisions
- Scripted hooks and CTAs
- Social-ready 9:16 deliverables
- Brand logo integration
Custom Production
Custom Quote
Built for bigger campaigns
15–60 seconds
- Event, launch or multi-location shoot
- Multiple characters and scenes
- 15–60 seconds or longer
- Script, storyboard and revisions
- Custom music and voiceover options
- Raw / BTS clips available
- Dedicated campaign support
Popular Add-ons
Extra characterAdditional scene / locationRush deliveryExtra revision roundRaw / BTS clipsPaid-ad cut
Add-ons are quoted per project and can be selected on the casting request.
Casting Request
WHO DO YOU WANT TO CAST?
WHY CAST GRIND BABIES
Recognizable Characters
Build familiarity across repeat campaigns.
Made for Short-Form
Designed around hooks, reactions and fast storytelling.
Character + Brand
Your business stays central; the character makes it memorable.
Campaign Ready
Reuse the same character across a series of promos.
FAQ
YOUR NEXT SPOKESPERSON MIGHT BE A GRIND BABY.
Built for businesses that want people to stop scrolling.